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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 109 ) 〈TOP〉
  1. [1] Maheswaran, D and Shavitt S., 2000, “Issues and New Directions in Cultural Psychology,” Journal of Consumer Psychology, 9 (2), pp.54-69.
  2. [2] Grewal, D., Krishnan, R. and Monroe, K.B., 1998, “The Effects of Price-comparison Advertising on Buyers, ” Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions”, Journal of Marketing, Vol.62, 1998, pp.46-59.
  3. [9] Dodds, W. B., K. B. Monroe, and D. Grewal., 1991, “Effects of Price, Brand,and Store Information on Buyers' Product Evaluations,” Journal of Marketing Research, Vol.28, pp.307-319.
  4. [10] Zeithaml, V. A., 1988, “Consumer Perception of Price, Quality and Value: A Means-End Model and Synthesis of Evidence”, Journal of Marketing, Vol.52, July 1988, pp.2-22.
  5. [11] Grewal, Dhruv, R. Krishnan, Julie Baker, and Norm Borin., 1998, “The Effect of Store Name, Brand Name and Price Discounts on Consumers,”Evaluations and Purchase Intentions. Journal of Retailing, Vol.74, pp.331-352.
Times Cited (2) 〈TOP〉
  1. 林承翰(2016)。代言人形象、品牌形象、企業聲譽配適性及購買意願間關係之研究。義守大學管理碩博士班學位論文。2016。1-80。
  2. 林振豪(2017)。膽結石病患伴隨腎結石之評估研究。虎尾科技大學工業管理系工業工程與管理碩士班學位論文。2017。1-75。
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