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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 49 ) 〈TOP〉
  1. 7. 林裕翔,2001,“影響消費者銀行保險商品購買意願之因素-以涉入、服務品質觀點分析之”,淡江大學全球華商經營管理數位學習碩士在職專班,碩士論文。
  2. 15. 張旭華、呂鑌洧,2004,“整合二維品質模式與品質機能展開應用於高等技職教育服務之實證研究”,品質學報,14卷,4期,頁 405~421。
  3. 21. 劉財龍,2009,“商店形象與服務補救對顧客滿意之影響:以量販店為例”,輔仁管理評論,16卷,2期,頁 119~158。
  4. 27. Fornell, C., 1992, “A National Customer Satisfaction Barometer:The Swedish Experience”, Journal of Marketing, 56(1), pp. 6-21.
  5. 28. Guielford, J. P., 1965, Fundamental Statistics in Psychology and Education, Newe York:McGraw-Hill.
Times Cited (1) 〈TOP〉
  1. 王源鋒(2014)。整合SERVQUAL和Kano模式與品質機能展開應用於全聯福利中心服務品質之研究。虎尾科技大學工業工程與管理研究所學位論文。2014。1-103。
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