休閒體驗在2013雲林農業博覽會中的角色

胡瑋庭

doi:10.6827/NFU.2014.00174

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休閒體驗在2013雲林農業博覽會中的角色

Role of Leisure Experience in 2013 Yunlin Agri-Expo

胡瑋庭 , Masters　　Advisor：林俊男　　Co-advisor ：黃士哲

繁體中文 DOI： 10.6827/NFU.2014.00174

農業博覽會；休閒體驗；符應關係；時空路徑； Agri-Expo ； Leisure experience ； Correspondence theory ； Time-space Path

Abstract │ Reference (83) │ Times Cited (3) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

In 2013, Yunlin County government held Agri-Expo Yunlin, a two-and-a-half-month event, which is the biggest expo of all time in Yunlin County. In recent years, lands have obviously subsided due to groundwater overdraft to increase water supply to the agricultural and fishing industries in Yunlin county since it mainly depends on agriculture for the livehood; as a result, the ecosystem, the agriculture, and the fishing industry have been threatened; thus, the government begins to face up to the issue and then promotes how to prevent land subsidence and how to keep sustainable agriculture. The concept of post modern agriculture is also promoted, which means it is not for accumulating capital but sustaining the industry by human beings and environment with respect to each other. The researcher took the duration of Agri-Expo Yunlin as the study period, and took the main pavilion as the study field; then, adopted Tuan’s theory, perspective of experience, as the framework to depict the matrix of leisure experience to figure out the role that leisure experience plays in the place, and to discuss the correspondence theory between visitors and agents; finally, utilized time-space path to analyze the traffic flow and levels of participation of leisure experience. 
During the expo, Yunlin County government didn’t promote its famous attractive sites actively, but only focused on displaying the current status of agricultural development in the main pavilion. Therefore, visitors can only learn its development of agriculture but not its local religious features or scenic views deeply. Activities for visitors’ leisure experience offered by agents on weekdays and weekend are also different. The collected data about perceived leisure experience are mostly from the visitors during weekdays since those during weekends are not so interested in participating activities. Besides, the arrangements of the allocation and traffic flow should guide the evacuation of on-site masses but they did not work because visitors had to purchase tickets at the main pavilion to join the event and they preferred to get to the main entry directly and ignored the outer pavilion’s exhibitions and facilities although the outer pavilion is close to the parking lot. 
Agri-Expo should emphasis on education, and leisure experience is as a perfect foil, so the local government should promote its philosophy and visions by mass media before the expo started, and should also promote its famous attractive sites to support the sustainable agriculture and agritourism during the expo. In addition, it should take action to deal with pollution problems in sixth naphtha cracker and this would be the only way to solve health problems and to lead to environmental sustainability for the local residents.

Reference ( 83 ) 〈TOP〉

尤愛靈（2011）。旅遊意象與城市意象關係之研究－以2010台北國際花卉博覽會為例，國立台北教育大學人文藝術學院文化創意產業經營學研究所，台北市。
連結：
王昭正（2001）。休閒導論。台北：品度。
連結：
杜文苓、施佳良、蔡宛儒（2014）。傳統農業縣的石化課題：檢視六輕環境爭議與治理困境，臺灣土地研究，17（1），59－90。
連結：
杜羿樊（2010）。大型會展活動經驗分享：美麗的力量－專訪2010台北國際花卉博覽會總製作人丁錫鏞，台灣經濟研究月刊，33（2），32-39。
連結：
周秀蓉、黃琪淳、陳怡君、嚴素娟、羅詠蓁（2008）。休閒體驗與知覺價值對購買意願之影響－以夢時代購物中心為例，商業現代化學刊，4（3），29-42。
連結：

Times Cited (3) 〈TOP〉

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