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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 109 ) 〈TOP〉
  1. 4. 陳建文、洪嘉蓉(2005)。服務品質、顧客滿意度與忠誠度關係之研究-以ISP為例。電子商務研究,第三卷,第二期,153-172。
  2. 5. 張忠平(2011)。服務品質、顧客滿意與顧客忠誠關係之研究─以南元休閒農場為例。碩士論文,國立高雄餐旅大學餐旅管理研究所。
  3. 7. 盧信豪(2011)。探討服務品質與顧客滿意度對顧客忠誠度的影響-以信任及關係承諾為中介變數。商管科技季刊,第十二卷,第三期。
  4. 10. 蕭穎謙(2010)。量販店服務品質、顧客價值、顧客滿意度與忠誠度關係之研究。華人經濟研究,第八卷,第一期。
  5. 11. 賴淑慧、簫穎謙(2006)。量販店服務品質、顧客滿意度與忠誠度關係的研究-以家樂福大直店為例。工研院創新與科技管理研討會。
Times Cited (2) 〈TOP〉
  1. 張可欣(2015)。服務品質、顧客滿意度與顧客忠誠度之研究 -以祥鶴日本料理店為例。朝陽科技大學休閒事業管理系學位論文。2015。1-130。
  2. 杜永富(2016)。便利商店服務品質與消費者購買意願之研究—以顧客滿意度與商店形象為中介效果。樹德科技大學經營管理研究所學位論文。2016。1-89。
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