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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 94 ) 〈TOP〉
  1. [3] 余駿祺 (2003) 。顧客滿意度對顧客忠誠度影響之研究-以台17線公路客運業為例。國立成功大學交通管理科學系碩士論文。
  2. [7] 官有垣 (2006)。台灣與香港第三部門現況的比較研究-以福利服務類型的非營利組織為探索對象。國科會專題研究計畫成果報告。
  3. [13] 林素蘭 (2005)。顧客滿意度、品牌忠誠度對再購意願之影響-以汽車銷售業為例。中原大學企業管理研究所碩士論文。
  4. [18] 胡凱傑、呂明穎、黃美婕 (2010)。航空貨運站服務品質、創新能力與企業形象對顧客滿意度與忠誠度之影響。商略學報。
  5. [24] 張景盛、蔡岳展、徐村和、黃俊英、藍宜亭、陳卜橋(2010)。品牌形象與顧客滿意對再購意願之影響-以台灣啤酒為例。正修學報第二十三期。
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