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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 15 ) 〈TOP〉
  1. [3]陳達新、陳維寧、劉貞芸,2006,報紙推薦資訊之實證研究-以經濟日報「每週精選潛力股」專欄為例,真理財經學報41-70頁。
  2. [4]黃旭輝、許惠婷,2006,券商的推薦股票可以實際獲利嗎,證券市場發展季刊,第18卷,第2期,79-116頁。
  3. [6]連婉琦,2011,產業專精與本土券商及外資券商之推薦績效,嶺東科技大學經營管理所碩士論文。
  4. [10]張琬喻、楊弘章、陳佳吟,2014,新聞媒體報導對公司財務績效與股價之影響,證券市場發展季刊,第26卷,第1期,113-146頁。
  5. [14]Philip Kotler, 2000, Marketing Management: Analysis, Planning, Implementation & Control
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