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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 30 ) 〈TOP〉
  1. Allen, D. R. and Rao, T. R., Analysis of Customer Satisfaction Data, ASQ Quality Press, Milwaukee, 2000.
  2. Bernstein, J. S., Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audience, Jossey-Bass Publishers, San Francisco, 2007.
  3. Black, G., The Engaging Museum: Developing Museums for Visitor Involvement, Routledge, London, 2005.
  4. Byrne, B. M., Structural Equation Modeling with AMOS: Basic Concepts, Applications, and Programming, Lawrence Erlbaum Associates, Inc, Mahwah, 2001.
  5. Falk, J. H. and Dierking, L. D., The Museum Experience, Whalesback Books, Washington D.C., 1992.
Times Cited (5) 〈TOP〉
  1. 張筱君(2011)。農業體驗遊程之遊客滿意度及消費行為:以新埔鎮金漢柿餅教育園區為例。交通大學客家文化學院客家社會與文化學程學位論文。2011。1-139。 
  2. 賴思伊(2013)。以TPB計畫行為理論探討博物館遊客參訪行為意圖-以高雄市立美術館為例。樹德科技大學經營管理研究所學位論文。2013。1-93。 
  3. 蔡雪玲(2012)。博物館觀眾涉入、服務品質、觀眾滿意度及顧客忠誠度之關聯性研究-整合行銷傳播的雙干擾效果。臺中科技大學企業管理系事業經營碩士班學位論文。2012。1-104。
  4. 錢美婷(2015)。不當督導對情感性承諾、建言行為與情緒耗竭之研究 ─以組織自尊為中介變項。中正大學勞工關係學研究所學位論文。2015。1-102。
  5. 吳昱玟(2016)。轉換型領導對員工建言行為影響之研究:工作敬業度之中介效果。中山大學人力資源管理研究所學位論文。2016。1-68。
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