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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 84 ) 〈TOP〉
  1. 李坦營(2003)。<文化對國中學生建構視覺圖像意義的影響>。彰化師範大學藝術教育研究所碩士論文。
  2. 莊蕙菁(2003)。<以視覺文化為核心之藝術教育課程研究-以廣告影像為例>。國立臺灣師範大學/美術研究所碩士論文。
  3. 陳坤宏(1995)。《消費文化理論》。台北:揚智。
  4. 陳秋瑾(2006)。<老照片的視覺文化網絡>。國教新知,53:4,頁16-22。
  5. 黃吉村、劉宗其(2005)。<文化認同下異國形象廣告效果之探討-以哈日風潮為例>。中山管理評論,13(2),頁417-449。
Times Cited (5) 〈TOP〉
  1. 陳郁璇(2013)。平價品牌符號與形象建構之研究-以UNIQLO為例。淡江大學大眾傳播學系碩士班學位論文。2013。1-176。 
  2. 曾薏丞(2011)。文化消費空間-解讀「家」的意象:以無印良品與宜家家居之比較研究。淡江大學大眾傳播學系碩士班學位論文。2011。1-126。 
  3. 邱雯彥(2011)。火旁龍與炸寒單的社會文化意涵之比較研究。臺東大學體育學系碩士班學位論文。2011。1-138。 
  4. 陳竹儀(2011)。不是品牌的品牌—由無印良品看 生活雜貨品牌的價值傳達。政治大學廣告研究所學位論文。2011。1-125。
  5. 陳添福(2013)。網路橫幅廣告對女性消費者廣告態度與購買意願之影響。臺灣師範大學圖文傳播學系在職進修碩士班學位論文。2013。1-95。
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