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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 41 ) 〈TOP〉
  1. 1. Acar,Polonsky,(2007),Online Social Networks and Insights into Marketing Communications, Journal of Internet Commerce, Vol. 6 (4); pp.55-72.
  2. 5. Daugherty, Eastin, Bright,(2008), Exploring Consumer Motivations for Creating User-Generated Content, Journal of Interactive Marketing, Vol 8, No 2,Spring, 2008.
  3. 7. Huggin, Izushi, Davies, Luo,(2008)The World Knowledge
  4. Competitiveness Index 2008 , Wales, United Kingdom.
  5. 9. Gross, Acquisti, Heinz, (2005) Information revelation and privacy in online social
Times Cited (4) 〈TOP〉
  1. 羅以真(2015)。“有粉絲專頁就是名人品牌嗎?”網路圖文創作家成名歷程之探究。淡江大學國際企業學系碩士班學位論文。2015。1-115。 
  2. 謝念恬(2012)。消費者體驗旅程之探究-以韓國少女時代偶像團體為例。淡江大學國際商學碩士在職專班學位論文。2012。1-122。 
  3. 呂孟芳(2012)。消費者對Facebook粉絲專頁促銷方法偏好態度之研究─以國立交通大學學生為例。交通大學管理科學系所學位論文。2012。1-83。 
  4. 張舒雅(2016)。ERP系統導入後對財會人員影響之實證研究。朝陽科技大學會計系學位論文。2016。1-43。
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