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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 77 ) 〈TOP〉
  1. Anderson, J.C., and Gerbing, D.W. “Assumptions and comparative strengths of the two-step approach”, Sociological Methods & Research, 20(3), pp. 321-333, 1992.
  2. Anderson, J.C., and Gerbing, D.W. “Structural equation modeling in practice: a review and recommended two-step approach”, Psychological Bulletin, 103(3), pp. 411-423, 1988.
  3. Anderson, R.E., and Srinivasan, S.S. “E-satisfaction and e-loyalty: a contingency framework”, Psychology & Marketing, 20(2), pp. 123-138, 2003.
  4. Bagozzi, R.P. “The self regulation of attitudes, intentions, and behavior”, Social Psychology Quarterly, 55(2), pp. 178-204, 1992.
  5. Balabanis, G., Reynolds, N., and Simintiras, A. “Bases of e-store loyalty: perceived switching barriers and satisfaction”, Journal of Business Research, 59(2), pp. 214-224, 2006.
Times Cited (33) 〈TOP〉
  1. 童鈺娟(2014)。探討消費者之環境相關變數、社會規範及幸福感對綠色商品購買意願之影響。淡江大學管理科學學系碩士班學位論文。2014。1-127。 
  2. 盧昭霖(2012)。成人美語文教業之關鍵成功因素對顧客滿意度與顧客忠誠度之探討。淡江大學國際商學碩士在職專班學位論文。2012。1-198。 
  3. 饒秉書(2009)。汽車客運服務品質量表應用與評鑑作業檢討之研究。淡江大學運輸管理學系碩士班學位論文。2009。1-126。 
  4. 謝政宏(2008)。乘客對於一般公車路線與專用道路線之服務品質與滿意度認知研究。淡江大學運輸管理學系碩士班學位論文。2008。1-117。 
  5. 蕭珝君(2008)。消費者行為理論於城際公共運輸旅客行為意向與搭乘因素之研究。淡江大學運輸管理學系碩士班學位論文。2008。1-110。 
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