用路價值對機車違規意向之研究分析

The Effect of Road Use Value on Motorcyclist's Violation Riding Intention

吳世杰(Shin-Chieh Wu)

指導教授 ： 張新立

國立交通大學/管理學院/運輸科技與管理學系/碩士(2012年)

https://doi.org/10.6842/NCTU.2012.00406

摘要

本研究之目的在探索道路使用價值對機車駕駛人違規意向之影響。本研究首先透過文獻回顧瞭解價值觀之概念，嘗試對道路使用價值進行定義並建構量測工具，繼而再依據理性行為理論構建出價值、態度與意向的基本模型，並加入感知行為控制作為調節變量，最後則利用結構方程模式驗證機車駕駛人之用路價值對機車違規意向之因果關係。本研究以台南地區271位有效之調查樣本進行實證分析，機車駕駛人之用路價值經探索性因素分析後計得到(1)安全、(2)自我風格的實現、(3)自我尊重、(4)和諧的社會、(5)愉快與(6)滿足自我等六個道路使用價值構面。而結構方程模式之路徑分析則進一步發現「自我風格的實現」及「愉快」對機車違規行為意向有顯著的正向影響；加入感知行為控制作為調節變量並未達到預期之效果；安全的價值對違規行為意向也沒有預期之顯著影響力。本研究之實證研究結果可作為制訂抑制機車交通違規行為對策之參考。

關鍵字

用路價值 ； 機車違規意向 ； 調節變量 ； 探索性因素分析 ； 結構方程模式

並列摘要

This study was conducted to explore the effect of road use value on motorcyclists’ violation riding intention. Through reviewing the literatures related to value, the road use value was then defined and its measurement scale was developed as well. Furthermore, based on the theory of reasoned behavior (TRB), a basic model was constructed by value, attitude, and violation riding intention, which was added with the perceived behavior control as a moderator variable. Finally, the structural equations model (SEM) was employed to conduct the path analysis for the developed model. A total of 271 effective questionnaires collected from the motorcyclists in Tainan area were used for this empirical study. Through the exploratory factor analysis (EFA), six constructs were derived for motorcyclists’ road use value. They are (1) safety, (2) self-accomplishment of style, (3) self-respect (4) a society at peace, (5) cheerfulness and (6) self-fulfillment. The results of path analysis for the developed structural equations model indicated that self-accomplishment of style and cheerfulness had significantly positive effect on motorcyclists’ violation riding intention, but the perceived behavior control and safety value did not have significant influence on violation riding intention. It is expected that the research result would be helpful for reducing violation riding intention on policy making.

並列關鍵字

Road use value ； Motorcyclist’s violation riding intention ； Moderator variable ； Exploratory factor analysis ； Structural equations model

參考文獻

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