一個基於眼動的廣告影片分析系統

An Advertisement Video Analysis System based on Eye-Tracking

彭梓佑(Zih-You Peng)

指導教授 ： 袁賢銘

國立交通大學/資訊學院/資訊科學與工程研究所/碩士(2015年)

https://doi.org/10.6842/NCTU.2015.00463

摘要

本研究提出了一個基於眼動的廣告影片分析系統，為了降低大多數中小企業跟相關研究機構在接觸眼動科技上的負擔，我們使用了價格低廉的眼球追蹤儀，並且整合了三大功能「眼動紀錄」、「動態興趣區模組」以及「影片分析」。
在我們系統中，藉由眼球追蹤儀與「眼動紀錄」的連動，我們能夠將受測者的眼動資料轉換成理解的資訊並且記錄下來。「動態興趣區模組」提供使用者以簡潔的滑鼠操作，定義影片中的動態興趣區。「影片分析」除了提供受測者觀看與動態興趣區的連動播放，還會輸出簡明的統計圖表以及詳細的凝視資訊分析。
根據我們實際與廣告公司的接觸，廣告公司對我們的系統相當感興趣。我們系統包括了方便使用、價格低廉以及介面平易近人的特性。而且根據問卷的調查，這些使用者對於使用此系統覺得很感興趣。

關鍵字

眼動研究 ； 動態興趣區 ； 廣告影片

並列摘要

This thesis proposes an advertisement video analysis system based on eye-tracking. In order to reduce the burdens of medium-sized and small enterprises and research organizations to contact with eye tracking technology, we use a cheap eye tracking device and we integrate three functionalities “Eye Movement Recorder”, “Dynamic AOI Module”, and “Video Analyzer”.
In our system, by linking eye tracking device with “Eye Movement Recorder”, we can record the subject’s eye movement data and transform to which we know. “Dynamic AOI Module” provides that user can use simple mouse operations to define the dynamic AOIs in the video. “Video Analyzer” not only provides the video playing which integrates the subject’s eye movement data and the dynamic AOIs but also outputs a simple statistical chart and a detail fixation information analysis.

並列關鍵字

Eye Tracking Technology ； Dynamic Area Of Interest ； Advertisement Video

參考文獻

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