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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 114 ) 〈TOP〉
  1. Babbie, R.(1975).《社會科學研究方法》(The practice of social research),陳文俊譯(2007),台北:雙葉書廊。
  2. Featherstone, M.(2007).《消費文化與後現代主義》(Consumer culture and postmodernism. London: Sage.),趙偉妏譯(2009),台北:韋伯。
  3. Lukács. G.(1971).《歷史與階級意識—Marx主義辯證法研究》(History and class consciousness. Studies in Marxist dialectics.)。黃丘隆譯,(1989),台北:結構群。
  4. Sut, J. (1992).《廣告的符碼》(The code of advertising: Fetishism and the political economy of meaning in the consumer society)。馮建三譯(1992),台北:遠流。
  5. 于治中(1996)。〈論馬克思的”意識型態”〉,《台灣社會研究季刊》,23:243-248。
Times Cited (1) 〈TOP〉
  1. 王皓諄(2012)。當代物質文化與靜物圖像之繪畫研究。臺灣師範大學美術學系學位論文。2012。1-72。
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