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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 41 ) 〈TOP〉
  1. 1.張錫華,「從DRAM產業發展經驗探討Flash Memory產業經營策略」,元智大 學資訊管理研究所論文,民國九十一年六月。
  2. 6.陳立白,「台灣快閃記憶卡製造廠商之競爭策略研究」 ,國立清華大學工業工程與管理研究所論文,民國九十四年六月。
  3. 8.詹惠君,「兩岸三地百貨業消費者行為、生活型態、促銷方式、廣告媒體與商店印象研究,管理學報」,21(1),103-130,民國九十四年。
  4. 13.黃玉凰,「不同通路結構下-最適合作廣告參與率之決策分析」,彰化師範大學商業教育學系論文,民國九十一年六月。
  5. 14.劉念本,「認知性廣告與水平性差異」,國立中央大學產業經濟研究所論文,民國八十七年六月。
Times Cited (3) 〈TOP〉
  1. 陳昱瑄(2009)。社交網路開放趨勢下台灣網路公司之競爭分析。臺灣大學資訊管理學研究所學位論文。2009。1-129。
  2. 呂筆元(2010)。不同遊戲的參與者對行動電話功能需求差異之研究。臺灣師範大學運動與休閒管理研究所在職碩士班學位論文。2010。1-96。
  3. 李聖斌(2016)。半導體封裝測試廠最佳產品組合探討-以記憶卡產品為例。中正大學企業管理學系學位論文。2016。1-72。
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