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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 166 ) 〈TOP〉
  1. 何易展,2006,《地方政府政策行銷之研究:以臺北縣金山鄉為例》,國立政治大學行政管理研究所碩士論文。
  2. 吳佳欣,2008,《臺北縣客家文化園區行銷策略之研究》,國立中央大學客家政治經濟研究所碩士論文。
  3. 桃園縣政府,1997,《桃園縣綜合發展計畫》。桃園:桃園縣政府出版。
  4. 張景森,2004,〈「挑戰2008:國家發展重點計劃」規劃與執行〉,《國家政策季刊》,第3卷第2期,頁135-164。
  5. 陳乃菁、卓玲妃,2003,〈文化產業設計與創意〉,《歷史月刊》,第187期,頁110-114。
Times Cited (11) 〈TOP〉
  1. 陳怡錡(2009)。中小企業產業群聚網站之評估模式研究。臺北科技大學商業自動化與管理研究所學位論文。2009。1-153。 
  2. 陳慶浩(2011)。企業推動地方觀光發展行銷策略之研究 ∼以彰化縣永靖鄉頂新文化園區為例。臺灣大學農業經濟學研究所學位論文。2011。1-188。 
  3. 黃凱意(2010)。地方特色產業國際行銷之研究─以三鶯地區為例。臺北大學公共行政暨政策學系學位論文。2010。1-177。
  4. 莊雅雯(2011)。溫泉旅遊與地區行銷策略之研究-以台北市新北投溫泉區為例。臺北大學公共行政暨政策學系學位論文。2011。1-277。
  5. 曾昭儒(2011)。地方文化行銷策略研究─以新竹縣新埔鎮客家古蹟文化為例。臺北大學公共行政暨政策學系學位論文。2011。1-262。
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