客家商圈公私協力運作之研究-以龍潭鄉龍元宮商圈為例

吳虹文(Hung-wen Wu)

指導教授 ： 陳定銘

國立中央大學/客家學院/客家研究碩士在職專班/碩士(2014年)

摘要

本研究探討傳統地方客家商圈轉型過程中，公、私部門、輔導團隊與商圈的協力夥伴關係。亦即探究在客家商圈更新再造的過程中，公部門、在地非營利組織、學術單位與商圈的店家各自扮演何種角色與功能，以及四者之間的互動關係為何？故本文藉由檢閱相關文獻來瞭解臺灣商圈發展的過程，以及商圈經營成功的關鍵因素，並試著描繪出公、私部門在商圈更新再造的過程中的協力夥伴體系。最後，輔以研究個案之深度訪談的相互檢證，期望能深入探尋協力的本質與策略，希望能夠提供客家商圈轉型時，公私部門協力關係上的建議。研究結果顯示，龍元宮客家商圈的轉型能夠成功，最大的關鍵因素在於公私部門間的認知差距的謀合，唯有透過公私部門間能夠摒棄成見、加強溝通協調，方能有利客家商圈之轉型。故從公部門與私部門協力推動商圈更新再造的角度來加以探討，乃具有其深切意義，也期盼此種公部門與私部門的互動模式，能成為推動客家商圈轉型再造的較佳方式。

關鍵字

客家商圈 ； 公私協力 ； 龍元宮 ； 五穀爺文化發展協會

並列摘要

Abstract
This research is to study the partnership relationship among the public, private sectors, and the collaboration of the consulting team and the commercial district during the course of transformation for the traditional local Hakka commercial district. The study during the course of updating and renewal of the Hakka commercial district, the kind of role and function played by the public sectors, the local non-profit organization, academic unit, and the individual store of the commercial district, and what are the mutual interaction among these four sectors? Through reading on the related literary studies to understand the course of development of the commercial districts within Taiwan and the key factors for the success of operation by the commercial districts. The study attempt to illustrate the partnership collaboration system of the public and private sector during the course of update and renewal of the commercial districts. Finally, to assist the study on the mutual inspection of the in-depth interview of the individual case, hopefully to further search for the nature and strategy of collaboration, and to provide Hakka commercial district during the course of transformation, with suggestion for the assisting relationship of the public and private sectors. The research result shows, that the major key factor for the success of transformation by the Long Yuan Gong Hakka Commercial District, lies on the cooperation among the cognitive gap between the public and private sectors. The only way is by putting aside the difference in opinions of the public and private sectors, to strengthen in communication and negotiation, in order to benefit the transformation by the Hakka commercial districts. Therefore, to further study from the angle of update and renewal of the commercial district promoted by the public and private sectors that is meaningful, and with anticipation that this kind of interaction between the public and private sectors. It can become a better way of promoting the transformation and renewal of the Hakka commercial districts.
Key Words: Hakka Commercial District, Public and Private Collaboration, Long Yuan Gong, Grains Lord Cultural and Development Association

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