多目標準則決策方法於綠色產品評選之應用

Application of Multi-Criteria Decision Making in Green Product Selection

林宛蓉(Wan-Rung Lin)

指導教授 ： 蔡文賢

國立中央大學/管理學院/企業管理學系/博士(2011年)

摘要

綠色產品設計要素之最佳評選是一種多準則決策的問題，而多準則決策分析需要考慮眾多複雜因素的多重評估準則方法。本文主要目的是提出一個整合性方法應用於製造產業，以評選綠色產品設計要素之最適方案。首先，經由專家填答評選綠色產品設計要素之分析架構問卷，以確認不但可以環保且讓公司具有競爭優勢之準則與綠色要素。第二，應用決策實驗室分析法(DEMATEL)建構準則間之相依關係及網路組織。最後，透過網路程序分析法(ANP)獲得每一準則之權重，並藉由ANP權重以選擇最佳綠色產品。因此，本文主要貢獻在於提供給製造業者一個有效地選擇綠色產品設計要素之方法，並且更有邏輯地作出符合現實生活之決策。

關鍵字

綠色產品 ； 決策實驗室分析法 ； 網路程序分析法 ； 多目標準則決策

並列摘要

The optimal selection of green product design element is a kind of multiple criteria decision-making (MCDM) problem, which requires considering large number of complex factors as multiple evaluation criteria. The purpose of this paper is to present an integrated approach for selection green product design element decisions in the manufacturing industry. First, the experts are chosen to conduct the analytic structure construction for green product design elements selection by identifying criteria and green elements that can benefit environment and competitive advantage for manufacturing firms. Second, applies the Decision-making Trial and Evaluation Laboratory (DEMATEL) approach to construct interrelations and build a network structure among criteria that are green product requirement. Finally, the criteria weights are obtained through Analytic Network Process (ANP), which choose the applicable green product. Therefore, the main contribution of this paper is to help manufacturing industry’s managers to effectively the selection of green product design elements through the approach more logically and to make decisions fit in with the reality.

並列關鍵字

Multiple Criteria Decision-Making (MCDM) ； Analytic Network Process (ANP) ； Decision-making Trial and Evaluation Laboratory ； Green Product

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