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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 56 ) 〈TOP〉
  1. Amit, R., & Zott, C. (2001). Value creation in E-business. Strategic Management Journal, 22(6-7), 493-520.
  2. Barney, J. (1991 ). Firm Resources and Sustained Competitive Advantage. Journal of Management Development, 17 (1 ), 99-120
  3. Carolis, D. M. (2003). Competencies and imitability in the pharmaceutical industry: An analysis of their relationship with firm performance. Journal of Management, 29(1), 27-50.
  4. Chesbrough, H., & Rosenbloom, R. S. (2002). The role of the business model in capturing value from innovation: evidence from Xerox Corporation''s technology spin-off companies. [Article]. Industrial and Corporate Change, 11(3), 529-555.
  5. Chetty, S., & Campbell-Hunt, C. (2004). A Strategic Approach to Internationalization: A Traditional Versus a "Born-Global" Approach. [Article]. Journal of International Marketing, 12(1), 57-81.
Times Cited (5) 〈TOP〉
  1. 莊勝達(2014)。自由經濟與台灣新創事業商業經營。交通大學管理學院科技管理學程學位論文。2014。1-130。 
  2. 吳湘雯(2014)。綜合性網路商店創業關鍵成功因素之研究- AHP 法之應用。長榮大學經營管理研究所學位論文。2014。1-95。 
  3. 黃鐸銘(2012)。軟體服務的雲端營運模式規劃—以D公司為例。中央大學資訊管理學系碩士在職專班學位論文。2012。1-104。
  4. 黃志芬(2013)。企業雲端服務營運模式探索性研究。臺灣大學工業工程學研究所學位論文。2013。1-95。
  5. 黃怡燕(2014)。化粧品零售業之電子商務商業模式-以S企業集團直營網站經營為例。中央大學企業管理學系碩士在職專班學位論文。2014。1-43。
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