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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 197 ) 〈TOP〉
  1. 2. 文崇一 (1972)。價值與未來。食貨月刊,1,602-605。
  2. 9. 吳昕嶽 (2008)。新產品活動傳播對品牌權益與購買意願之影響-以Sony筆記型電腦(VAIO)為例 。未出版碩士論文,國立政治大學廣告學系研究所,台北市。
  3. 18. 洪詩青 (2009)。城鄉居民綠色消費態度與綠色消費行為之研究。未出版碩士論文,亞洲大學經營管理研究所碩士論文,臺中縣。
  4. 30. 彭雯君 (2003)。個人價值觀、產品屬性、綠色態度與綠色消費行為關聯性之研究-以大專學生為目標。國立成功大學企業管理研究所碩士論文。
  5. 32. 葉國樑 (1997)。城鄉地區國中學生資源回收行為意圖比較研究。台北:師大書苑有限公司。
Times Cited (2) 〈TOP〉
  1. 童鈺娟(2014)。探討消費者之環境相關變數、社會規範及幸福感對綠色商品購買意願之影響。淡江大學管理科學學系碩士班學位論文。2014。1-127。 
  2. 何政翰(2016)。消費者對於綠色產品的態度與願付價格之研究-以綠色手機為例。逢甲大學企業管理學系學位論文。2016。1-92。 
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