Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 98 ) 〈TOP〉
  1. 16. 孔誠志,”公關手冊”,商周文化事業股份有限公司,1988年
  2. 44. 黃懿慧,”90 年代臺灣公共關係研究之探討--版圖發展、變化與趨勢”,新聞學研究,67期,51-86,2001
  3. 63. 瓊安瑪格瑞塔,”管理是什麼?”,天下遠見出版社,2003年
  4. 13. 盧錫瑩、廖宜平、王義民、方明陽, “士林高商學報第二期”,臺北市立士林高級商業職業學校,2007年
  5. 14. 鍾易真,“表演藝術活動經紀之媒體公關策略研究 —以聯合報系太陽劇團歡躍之旅、 和寬宏藝術歌劇魅影音樂劇為例”, 2009年
Times Cited (1) 〈TOP〉
  1. 馮竣翔(2016)。事業功能與競爭優勢的關聯性探討─以活動公關公司為例。中山大學人力資源管理研究所學位論文。2016。1-112。
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