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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 66 ) 〈TOP〉
  1. Ajzen, I. (1991). “The theory of planned behaviour.” Organizational Behaviour and Human Decision Processes, 50, 179-211.
  2. Ajzen, I. (1991). “The theory of planned behaviour.” Organizational Behaviour and Human Decision Processes, 50, 179-211.
  3. Ajzen, I., & Fishbein, M. (1977). “Attitude-behaviour relations: A theoretical analysis and review of empirical research.” Psychological Bulletin, 84, 888-918.
  4. Ajzen, I., & Madden, T. J. (1985). “Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control.” Journal of Experimental Social Psychology, pp.453-474.
  5. Armitage, C. J., & Conner, M. (2001). “Efficacy of the theory of planned behavior: A meta-analytic review.” British Journal of Social Psychology, 40, 471-499.
Times Cited (5) 〈TOP〉
  1. 李靉秜(2013)。軟體屬性、心流體驗及消費者衝動性對行動遊戲「軟體內購買」之影響-衝動性購買觀點。臺北大學資訊管理研究所學位論文。2013。1-127。
  2. 邱瀅萍(2015)。「LINE」者不拒:行動遊戲內購意圖探討以LINE品牌遊戲為例。中山大學行銷傳播管理研究所學位論文。2015。1-101。
  3. 楊雅茹(2015)。美食節目閱聽人特性、收視行為與行為意圖之研究 ─ 以計畫行為理論探討。中山大學行銷傳播管理研究所學位論文。2015。1-92。
  4. 陳逸翔(2015)。功能性軟體使用者進行應用程式內購買之影響因素研究。中央大學資訊管理學系學位論文。2015。1-50。
  5. 謝承哲(2015)。使用現實貨幣購買行動遊戲中虛擬物品之研究。中山大學資訊管理學系研究所學位論文。2015。1-65。
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