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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 82 ) 〈TOP〉
  1. 余泰魁 AND 楊淑斐 (2005). "線上學習系統使用意向之模式建構與比較分析研究." 臺灣管理學刊 5: 311-337.
  2. 吳文經 (2008). 品牌社群參與行為之研究-以臺灣自發性攝影品牌虛擬社群為例. 資訊管理學系. 桃園縣, 元智大學. 碩士: 159.
  3. 林建煌 (2009). 行銷管理 : Marketing Management. 臺北市, 華泰文化事業公司
  4. 莊易霖 (2007). 品牌認同和社群參與對社群忠誠度影響之研究. 企業管理學系碩士班. 新北市, 淡江大學. 碩士: 79.
  5. 黃威智 (2007). 影響個人在虛擬社群環境中知識分享因素之探討. 資訊管理研究所. 桃園縣, 國立中央大學. 碩士: 71.
Times Cited (7) 〈TOP〉
  1. 林彥維(2014)。Facebook粉絲團廣告投放策略之研究-以某兩家服飾業為例。臺北科技大學工業工程與管理系碩士班學位論文。2014。1-109。 
  2. 王正泰(2013)。探討社群網路之社群信任與忠誠度對購物意願之影響─以Facebook粉絲專頁為例。樹德科技大學資訊管理系碩士班學位論文。2013。1-68。 
  3. 文智園(2014)。消費者對韓國來源國形象、企業形象與品牌形象認知如何影響其購買韓國手機意願:以韓劇收視程度為干擾變數。臺灣大學國際企業學研究所學位論文。2014。1-86。 
  4. 許純敏(2016)。探討社群網站使用者之使用意圖及其對旅遊意願之影響。樹德科技大學資訊管理系碩士班學位論文。2016。1-105。
  5. 杲明(2016)。Facebook搶攻社群商務:Buy button-以女性服飾為例。淡江大學企業管理學系碩士班學位論文。2016。1-86。
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