Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 77 ) 〈TOP〉
  1. 王慶堂、陳靜宜(2007)。我國運動休閒製造業產值及發展趨勢之研究。運動休閒餐旅研究,2(3),177-192。
  2. 王慶堂、林房儹、黃永助(2009)。臺灣運動行銷產業現況與策略之分析。休閒事業研究,7(3),85-98。
  3. 王宗吉、楊筑芃(2010)。布萊恩的表現對運動鞋銷售策略與銷售量的影響。南亞學報第三十期。
  4. 汪曼穎、陳曉萍(2006)。品牌知名度與產品涉入度對於品牌表徵的影響。中華心理學刊,48(3),235-254。
  5. 邱柏鈞(2009)。運動彩券購買意圖之研究-計畫行為理論之應用。未出版碩士論文,國立臺灣師範大學,台北市。
Times Cited (3) 〈TOP〉
  1. 陳雅芳(2015)。旅遊資訊來源、涉入程度與口碑行銷對購買決策之影響-以高雄市國中教師為例。義守大學管理學院碩博士班學位論文。2015。1-73。 
  2. 曾榆芳(2015)。影響國中生購買運動鞋的決策因素-以品牌忠誠度為中介。健行科技大學國際企業經營系碩士班學位論文。2015。1-103。
  3. 邵鴻林(2015)。有機農產品消費者之產品屬性與產品涉入對購買動機之影響之研究。樹德科技大學經營管理研究所學位論文。2015。1-78。
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