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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 150 ) 〈TOP〉
  1. 王忠茂(2005)。職棒興農牛隊球迷觀賞動機與滿意度之研究。大專體育學刊,7(1),67-78。
  2. 申秀雲(2007)。超級籃球聯賽球團行銷活動之研究─以台灣啤酒籃球隊為例。未出版碩士論文,國立台灣師範大學,台北市。
  3. 李雅靖、吳忠翰(2011)。網路口碑訊息對消費者信任的影響。傳播與管理研究,10(2),69-106。
  4. 何雍慶、蘇子炘、張永富(2004)。消費者體驗與訊息處理路徑對品牌延伸購買態度之影響。行銷評論,1(1),1-20。
  5. 林千源、吳海助(2004)。運動之商品化與行銷。弘光學報,43,229-235。
Times Cited (3) 〈TOP〉
  1. 陳俞伶(2015)。文化創意商品的未來圖像-以消費者情緒的角度探討。淡江大學未來學研究所碩士班學位論文。2015。1-71。 
  2. 黃婉綾(2013)。網站服務品質與人口統計變數對網路辦卡意圖之影響-以知覺風險為干擾變數。中原大學國際經營與貿易研究所學位論文。2013。1-62。
  3. 蔡佩穎(2013)。商店氣氛、消費者情緒與知覺價值關係之研究-以台中市S餐廳為例。朝陽科技大學休閒事業管理系學位論文。2013。1-62。
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