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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 79 ) 〈TOP〉
  1. 5、 洪振創(1996),群體決策下模糊績效評估模式之建構與應用,元智大學工業工程學系研究所博士論文。
  2. 22、 張瑋倫(2008),顧客關係管理:理論與實務,台北,學貫行銷。
  3. 23、 張寶樹(2003),顧客關係管理系統導入效益與關鍵成功因素之研究,中原大學企業管理研究所碩士論文。
  4. 25、 陳秀敏(2010),金融業顧客關係管理關鍵成功要素研究-探討顧客滿意度及忠誠度,國立交通大學管理學院經營管理學程碩士論文。
  5. 31、 劉文良、湯宗泰(2008),消費者對行動加值服務之付費意願,Journal of e-Business,9(3),頁577-598。
Times Cited (6) 〈TOP〉
  1. 陳玲姣(2015)。建構電聲產業客服部門KPIs-以M公司為例。逢甲大學經營管理碩士在職專班學位論文。2015。1-39。 
  2. 楊雅馨(2013)。產生壓迫式服務的認知及影響:探索式研究。中正大學企業管理學系學位論文。2013。1-70。
  3. 李怡潔(2014)。建構蔬果供應商關鍵績效指標因果模型。臺中科技大學流通管理系碩士班學位論文。2014。1-99。
  4. 邱寶如(2014)。建構商業智慧之關鍵績效指標研究-以塑膠模具業為例。中原大學資訊管理研究所學位論文。2014。1-106。
  5. 林昀嫺(2015)。探討電子製造業顧客遴選指標。臺北大學企業管理學系學位論文。2015。1-63。
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