全球化下臺灣在地音樂與表演藝術產業發展之探討 - 嘉義市管樂團為例

A Study on the Development of Local Music and Performance Art Industry in Taiwan in Globalization—on the case of Chia Yi Wind Orchestra

宋麗華(Lee-Hua Sung)

指導教授 ： 李佩珊

國立中正大學/社會科學院/政治學系/碩士(2012年)

摘要

全球化的潮流，影響各行各業的發展，音樂與表演藝術產業也受到巨大波及，尚不被國人公認生活必需品的產業，發展的路途艱辛與坎坷，此弱勢產業處於功利社會，顯得無助、無奈，急需政府扶植。經濟不景氣，政府在財政困難又拮据下，如何有效分配既有預算經費，讓音樂與表演藝術產業發展貼近人民生活，公私夥伴關係如何發揮是當今重要課題。
本文採用個案研究，以嘉義市管樂團為例，探討全球化下台灣在地音樂與表演藝術發展政策，主要是因嘉義市管樂團的營運情形，大型樂團熱衷致力推廣音樂與表演藝術，並協助地方發展管樂特色，然而，樂團營收資金來源短缺，政府補助不穩定，加上全球化下的衝擊下，無法滿足視野大開的民眾，內、外在環境衝擊，政府應如何協助，譬如制定政策方針，以加持發展能量，改善營運體質。
本研究旨在探討分析政府政策如分級獎助、傑出團隊徵選與補助、媒合計畫等，對地方表演藝術產業均衡發展的影響，希望研究結果能提供政府當局，建構與制定表演藝術發展相關政策方針參閱，同時冀望對台灣在地音樂與表演藝術產業發展有所助益。

關鍵字

藝術

並列摘要

The trend of globalization affects the development of all industries, not to mention the music and performance art industry. Nevertheless, since the latter is not widely recognized as an industry essential to daily life, its development seems to be extremely difficult and needs the government’s aids urgently so that it may survive in this material world. Confronted by economic recession and tight budget, it is vital for the government to consider how to allocate its present limited budget in an effective manner so that the music and performance art industry may get close to citizens’ daily life. In this case, how the government is going to develop its partnership with the private sector has become a critical issue nowadays.
This study conducts the study method of case study and selects Chia Yi Wind Orchestra to be the case. Moreover, it is aimed at discussing how the development and the policy of local music and performance art industry in Taiwan are affected by globalization based on the operation of Chia Yi Wind Orchestra. On one hand, this big band devotes itself to promoting music and performance art and assisting the place to create its music features of wind orchestra. On the other hand, this band is suffering from the shortage of funds, government’s subsidy, and stable income source. Under the impact of globalization, the band seems to be unable to meet the demands of audience, either. Therefore, the government has to establish effective and feasible policies so as to advance the band’s development and to improve its nature of operation.
This study focuses on discussing and analyzing how governmental policies such as the classified subsidy project, the outstanding group selection and subsidizing program, and the match program affect the balanced development of local performance art industry. Moreover, this study is hoping to serve as a reference for the competent authority to establish its policies and regulations related to the development of performance art industry and to be of use to the development of local music and performance art industry on the island.

並列關鍵字

Art

參考文獻

營利事業捐贈文化創意相關支出認列費用或損失實施辦法

昝濤，2001〈文化與全球化〉北京大學歷史系碩士。

林政逸著，2008，〈文化產業的都市群聚與臺北市：音樂產業勞動力與市場之

樓立群「國立故宮博物院國際交流展委外經營之研究」碩士論文，2008年。

林佩姍,2007,公私協力下的夥伴關係--以華山文化創意園區為例。