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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 54 ) 〈TOP〉
  1. 2.白純菁,2008。「人格特質對產品多元專業屬性之偏好與廣告溝通效果之研究」,顧客滿意學刊,4(1),1-33。
  2. 3.何雍慶、蘇子炘、張永富,2004。「消費者體驗與訊息處理路徑對品牌延伸購買態度之影響」,行銷評論,1(1),1 -19
  3. 4.吳長生, 連佳儀,2011。「體驗行銷對品牌權益之影響—產品屬性的干擾效果」,管理研究學報,11(1),87-114。
  4. 10.林國維,2009。「智慧型手機產品開發關鍵成功因素-以Android平台為例」,元智大學管理研究所學位論文。
  5. 13.林陽助, 林秀貞, 李宜致,2007。「體驗行銷、顧客滿意度與顧客忠誠度關係之研究-以大台北地區連鎖咖啡店為例」,顧客滿意學刊,(2),57-94。
Times Cited (5) 〈TOP〉
  1. 吳宗翰(2015)。網路服飾品牌形象對顧客滿意度與忠誠度之影響-以人格特質為干擾變數。淡江大學國際企業學系碩士班學位論文。2015。1-100。 
  2. 陳玲琴(2014)。價值觀、人格特質與滿意度之研究─以HTC手機為例。虎尾科技大學資訊管理研究所在職專班學位論文。2014。1-51。
  3. 李淑娟(2015)。服務品質、顧客滿意度與顧客忠誠度關係之研究 -以雲林區台灣大哥大門市為例。虎尾科技大學經營管理研究所在職專班學位論文。2015。1-76。
  4. 鮑宜君(2016)。體驗行銷與顧客滿意度及國家形象間關係之研究-以消費者人格特質為干擾變項。淡江大學管理科學學系碩士班學位論文。2016。1-90。
  5. 許紋豪(2017)。全民國防教育體驗行銷滿意度之研究:以105年成功嶺射擊體驗營為例。淡江大學公共行政學系公共政策碩士在職專班學位論文。2017。1-78。
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