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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 60 ) 〈TOP〉
  1. 4.王明輝(2007)公營銀行民營化之研究-以土地銀行為例,長榮大學經營管理研究所碩士論文。
  2. 17.李淑媚(2008)本國銀行成功之財富管理經營策略-以個案銀行為例,國立臺北大學國際財務金融碩士在職專班碩士論文。
  3. 18.吳侄璉(2009)蝴蝶蘭產業經營模式分析-以台灣A公司與荷蘭Anthura公司為例,臺灣大學會計學研究所碩士論文。
  4. 21.林以士(2007)我國銀行業經營致勝的關鍵因素:公司治理、風險管理及競爭優勢的觀點,國立中央大學財務金融學系碩士在職專班碩士論文。
  5. 27.袁仕杰(2004)行動商務可行營業模式之探索,臺灣大學商學研究所碩士論文。
Times Cited (1) 〈TOP〉
  1. 洪玉娟(2014)。以價值網之觀點探討電子材料產業之競爭策略-以B公司為例。中正大學企業管理學系學位論文。2014。1-76。
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