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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 80 ) 〈TOP〉
  1. 2. 王年正. (2004). 台灣都會區保健食品消費者購買決策之研究. 臺中健康暨管理學院經營管理研究所碩士論文.
  2. 3. 王俊欽. (2007). 產品知識、行銷通路對消費者態度及消費者購買意圖之影響-以台灣生技保健食品為例. 國立成功大學企業管理學系專班碩士論文.
  3. 5. 吳建欣. (2011). 消費者購買健康食品之決策因素–AHP方法之應用. 大同大學事業經營學系(所)碩士論文.
  4. 6. 吳家祺. (2011). 消費者網路團購動機、網路涉入、產品涉入對休閒體驗之研究-以團購網站為例. 朝陽科技大學休閒事業管理系碩士班碩士論文.
  5. 8. 李忠儒. (2010). 網路購物知覺風險與知覺效益影響網路購物意願之探討. 樹德科技大學經營管理研究所碩士論文.
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