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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 93 ) 〈TOP〉
  1. 毛壬杰 (2008)。 服務品質、顧客滿意度與顧客忠誠度之研究-以補教業為例。長榮大學企業管理研究所碩士論文。
  2. 沈進成、曾慈慧 (2006)。 溫泉餐廳遊客動機、服務品質、滿意度與忠誠度影響關係之研究 。運動休閒餐旅研究。
  3. 周家慧、顧為元、張淑敏 (2005)。 品牌、廣告與價格因素對速食產品購買意願之影響。餐旅暨家政學刊, 2(4),頁 519-534。
  4. 李城忠、林孟潔(2005)。運動健身俱樂部個人教練之專業知能、顧客滿意度與顧客忠誠度之研究。人文暨社會科學期刊,1(2),頁55-64。
  5. 林峻宏 (2012)。 探討消費者滿意度影響因素之研究─以成人外語補習班為例。國立中正大學高階主管管理碩士在職專班碩士論文。
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