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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

    Parallel Abstract 〈TOP〉
    Reference ( 142 ) 〈TOP〉
    1. Aiken, L. S., & West, S. G. (1991). Multiple regression: Testing and interpreting interactions. CA: Sage.
    2. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
    3. Al-Khatib, J. A., Stanton, A. D. A., & Rawwas, M. Y. (2005). Ethical segmentation of consumers in developing countries: a comparative analysis. International Marketing Review, 22(2), 225-246.
    4. Al-Wugayan, A. A., & Rao, C. P. (2004). An empirical investigation of consumer ethics in a collectivist Arab culture: Customer-retailer relationship (CRR) approach. Journal of International Consumer Marketing, 16(3), 25-54.
    5. Anderson, E. W., Fornell, C., & Rust, R. T. (1997). Customer satisfaction, productivity, and profitability: differences between goods and services. Marketing Science, 16(2), 129-145.
    Times Cited (7) 〈TOP〉
    1. 江萬彥(2011)。以聯合分析法探討西式速食套餐偏好之研究。成功大學企業管理學系碩士在職專班學位論文。2011。1-99。 
    2. 黃鳳珠(2008)。學校本位課後照顧方案之評鑑研究。臺東大學進修部暑期學校行政碩士班學位論文。2008。1-131。 
    3. 錢曉昱(2009)。影響國小家長選擇課後托育機構因素之探討─以桃園南區為例。元智大學管理研究所學位論文。2009。1-151。
    4. 賴姿蓉(2009)。外籍與大陸配偶子女參加課後托育之現況與其適應之關係。朝陽科技大學幼兒保育系學位論文。2009。1-139。
    5. 劉美伶(2010)。東南亞外籍與大陸配偶子女課後托育服務之調查。朝陽科技大學幼兒保育系學位論文。2010。1-121。
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