Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 110 ) 〈TOP〉
  1. 7.林妙雀(2003)。消費者特徵、網站經營者特性及網路交易特質對消費者選擇網路購物決策影響之研究。中華管理學報,4(2),19-43。
  2. 8.林娟娟、苗惠茹(2006)。從消費者的涉入與信任態度探討網路拍賣投標行為。臺大管理論叢,17(1),167-189。
  3. 10.邱英浩、鄭奕孟、謝宗育(2102)。應用模糊德爾菲與分析網路程序法於文化創意產業園區發展評選之研究。建築學報,80,85-109。
  4. 11.邱雅萍、林孟蓁(2013)。顧客特性、購物網站特性對網路購物顧客價值影響之研究。中原企管評論,11(1),1-25。
  5. 12.洪富凱(2003)。網站及產品認知品質與消費者特性對網路購物意願及決策影響之研究(碩士論文)。
Times Cited (2) 〈TOP〉
  1. 孫秀惠(2014)。民宿經營之關鍵因素 以鹿谷鄉小半天民宿村為例。中原大學企業管理研究所學位論文。2014。1-149。
  2. 鄧亞欣(2017)。顧客認知風險、網購態度與購買意圖之研究:以醫療器材用品為例。中興大學應用經濟學系所學位論文。2017。1-55。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :