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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 109 ) 〈TOP〉
  1. 陳正男, 丁學勤, 林素吟, & 劉若蘭. (2005). 廣告的訊息訴求方式, 訊息正反性, 訊息來源可信度與消費者認知需求對廣告效果之影響. 中山管理評論, 13(1), 107-142.
  2. 劉春意. (2003). 內省購買理由對消費者產品態度的影響:認知需求干擾效果. 元智大學管理研究所碩士論文.
  3. 練乃華, & 留淑芳. (2003). 廣告圖片效果態度中介模式之研究. 管理評論, 22(4), 35-55.
  4. 謝顒丞, 李汝宥, & 鄭惠文. (1997). 電子書製作與出版—以圖文傳播天地數位內容開發及加值應用為例. 藝術學報, 80, 137-163.
  5. Adams, J Stacy. (1959). Advice seeking of mothers as a function of need for cognition. Child development, 171-176.
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