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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 112 ) 〈TOP〉
  1. 王思樺(民98)。購物網站廣告媒體使用策略之傳播效果—廣告信號效果觀點。國立政治大學廣告研究所碩士論文,未出版,台北市。
  2. 陳冠霖、楊書成、馮文賢、唐順明、戴逸民(民101)。從訊號理論與推敲可能性模式探討線上社群信任與忠誠度之研究。電子商務學報,14(1),73-96。
  3. 丁鴻裕(民101年4月2日)。台灣數位遊戲市場發展分析。財團法人資訊工業策進會產業情報研究所。民102年8月29日,取自:
  4. DFC Intelligence. (2013, June 4). DFC Intelligence Forecasts Worldwide Online Game Market to Reach $79 Billion by 2017. Retrieved December 1, 2013, from
  5. Belch, G. E. (1982). The effects of television commercial repetition on cognitive response and message acceptance. Journal of Consumer Research, 9(1), 56-65.
Times Cited (1) 〈TOP〉
  1. 吳秉勳(2016)。觀眾對電玩遊戲女實況主的認知、觀看滿足感、互動行為之初探。中正大學傳播學系電訊傳播研究所學位論文。2016。1-78。
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