跨國企業子公司之企業社會責任研究：以新興市場為例

陳祐瑩

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跨國企業子公司之企業社會責任研究：以新興市場為例

The Study of Multinational Corporate Subsidiary's CSR Identification in Emerging Market

陳祐瑩 , Masters　　Advisor：許嘉文　　

繁體中文

文化距離；國家風險；社會關係；資源投入；企業社會責任認同； identification of CSR ； cultural distance ； country risk ； social network ； resource input

Abstract │ Reference (86) │ Altmetrics

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The issue of multinational corporation’s action in overseas market becomes much more important, and MNCs implement corporate social responsibility to gain access to legitimacy; therefore, CSR has it importance as well. Recently, MNCs choose emerging markets as one of the choice of their investment, so the relation between MNCs’ inputs and identification of CSR worth further discussion.

The research will mainly focus on the relation among resources, social network, country risk, cultural distance and identification of CSR. Descriptive statistics, correlation analysis, and regression analysis were conducted by means of SPSS 22th version.

The main results of the research are indicated below:

1.	Resource input has a positive and significant influence on the identification of CSR.
2.	Social network has a positive and significant influence on the identification of CSR.
3.	Country risk has a negative but insignificant influence on the identification of CSR.
4.	Cultural distance has a positive and significant influence on the identification of CSR.

Reference ( 86 ) 〈TOP〉

1. 于卓民與廖采如(2005)。影響子公司控制機制選擇之研究-以台灣企業為例。交大管理學報，25(2)，27-56。
連結：
2. 古永嘉與孫明德(2011)。外人直接投資偏誤之衡量與決定因素-行為財務觀點。商管科技季刊，12(2)，113-144。
連結：
3. 池祥萱、繆文娟與莊瀅臻(2014)。企業社會責任對於公司財務績效之影響是雙面刃嗎？來自全球500大公司的證據。管理學報，31(1)，1-19。
連結：
4. 李文瑞(2000)。廠商海外投資股權模式關鍵影響因素之研究-台商赴東南亞投資之實證分析。管理評論，19(3)，25-49。
連結：
6. 高長與陳威如(1998)。台商赴大陸投資所有權進入模式決定因素分析。管理學報，15(3)，393-418。
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