董陽孜書藝及其文創研究

A Research on the Calligraphy Art of Tung,Yang-Tzu and its Collaboration with Cultural and Creative Industries

侯玉桃(Yu-Tao Hou)

指導教授 ： 江寶釵 ； 方慧臻

國立中正大學/文學院/台灣文學與創意應用研究所/碩士(2016年)

摘要

本文的研究範疇以當代台灣藝壇中最重要的書寫藝術家董陽孜與文化創意產業結合為主的書藝作品，歸納整理出董陽孜書藝的形式、內涵與特色，也研究她近期如何通過跨界合作，假借文化中介與媒體的影響力，建立獨特的個人品牌，以藝企合作的方式將書法美學融入日常生活，後者不只賦予書法作品公共性的特質，更邀請民眾參與創作，對於書藝表現之意義有：
1.拓展表現領域；
2.帶動書法創新的風氣，對當代書法創作具繼往開來之意義與價值。
對於當代藝術界的啟發有三：
1.融合傳統與創新開創獨特的風格，在創作形式與章法甚至展覽型態上突破過去既有認知；
2.以文化為基底重視本土化與全球化，從典籍中取材融入在地性與本土化，並推廣至國際；
3.書藝藉文創產業與跨界展演以豐富現代生活，許多商品亦標榜結合董陽孜墨寶來行銷，並受市場肯定。

關鍵字

董陽孜 ； 文創 ； 文化中介者 ； 媒體 ； 藝企合作

並列摘要

Tung, Yang-Tzu is one of the most important calligraphy artists in the Taiwanese art world. The calligraphy manifestations of her recent works are endowed with the character of publicity and social participation, and the communication from different perspectives by initiating cross - sectoral collaboration projects. This kind of creation and curations hold historical significance and value for contemporary calligraphy art as well as the development of calligraphy performance and promotions of innovative calligraphy culture.
The study focuses on the cooperation between Tung’s calligraphy art and the cultural and creative industries. It admisnisters the form, content, and characteristics of Tung’s calligraphy art, and the application of her works in the cultural and creative industries. In the study, it also yields how Tung establishes her unique brand through cultural intermediaries and media influence; she brings calligraphy art into daily life in a way of art and business cooperation.
There are three main inspirations for contemporary art field based on Tung’s achievement in the cooperation between her calligraphy art and the cultural and creative industries. Firstly the fusion of convention and innovation sets up a brand new style; she breaks through the established convention in calligraphy creation, presentation, and even curation patterns; secondly the calligraphy art emphasizes localization and globalization with the foundation of culture; it has drawn its material from the classics with the integration of locality and localization, and it is promoted internationally; thirdly the calligraphy art enriches our modern life owing to the promotion of cultural and creative industries and cross - sectoral curations; many products are widely acknowledged in the market with the name of Tung calligraphy art.

並列關鍵字

Tung,Yang-Tzu ； the cultural and creative Industry ； cultural intermediaries ； media ； art and business cooperation

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