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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 61 ) 〈TOP〉
  1. 王淑婷,2005,產品品質口碑對消費者品牌形象、品牌態度及購買意願之影響-以化妝品為例,碩士論文,淡江大學管理科學研究所。
  2. 李佩娗,2005,網路銀行服務品質與顧客滿意度之研究,碩士論文,國立成功大學統計學研究所。
  3. 林永順,2006,連鎖早餐店關係品質整合模式之研究,農業經營管理年刊,12期,91-114。
  4. 林聖偉、李君如,2006,品牌形象、知覺價值、顧客滿意度與顧客忠誠度關係之研究-以旅行社海外團體套裝旅遊為例,旅遊管理研究,6卷,1期,63-81。
  5. 林盈然,2008,私立高職品牌形象與顧客滿意度相關之研究,碩士論文,淡江大學教育政策與領導研究所。
Times Cited (11) 〈TOP〉
  1. 林淑梅(2012)。保險業銷售人員特質、品牌形象與顧客忠誠度之關聯性研究。長榮大學高階管理碩士在職專班(EMBA)學位論文。2012。1-66。 
  2. 林瑋翔(2012)。影響連鎖便利商店顧客忠誠度因素之探討-以高雄市為例。樹德科技大學經營管理研究所學位論文。2012。1-146。 
  3. 黃婷琪(2013)。高雄市蘭花商店服務品質、顧客滿意度與顧客忠誠度之研究。屏東科技大學農企業管理系所學位論文。2013。1-121。 
  4. 陳依凡(2011)。醫院品牌形象、病患滿意度、組織變革知覺價值、及病患忠誠度之探索性研究。中臺科技大學健康產業管理研究所學位論文。2011。1-90。
  5. 陳筱琪(2013)。農會伴手禮的品牌形象對消費者購買行為之影響-以魚池鄉為例。中興大學生物產業管理研究所學位論文。2013。1-72。
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