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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 103 ) 〈TOP〉
  1. Dearlove, D., 2005,The Ultimate Book of Business Thinking,林秀津譯,台北:商業周刋。
  2. 吳萬益,2008,企業研究方法,台北:萬泰。
  3. 別蓮蒂、鄭秀倫,2004,影響企業品牌傘策略背書效果的因素,中山管理評論,12卷,2期,269-305。
  4. 沈孝思,2006,品牌形象、知覺品質、知覺價值、顧客滿意度與再購意願之研究—以保健食品為例,碩士論文,成功大學高階管理所。
  5. 陳永昌,2007,品牌之價值,台北:經濟部智慧財產局。
Times Cited (4) 〈TOP〉
  1. 林慧雯(2015)。品牌知名度與認知價值對宜蘭縣農民購買農藥意願之影響-以興農公司為例。屏東科技大學農企業管理系所學位論文。2015。1-95。 
  2. 謝羽榛(2013)。品牌形象、品牌知名度、知覺價值影響消費者購買保健食品意願之研究-以屏東縣消費者購買雞精為例。屏東科技大學農企業管理系所學位論文。2013。1-106。 
  3. 郭素蕙(2009)。消費者對健康油品的品牌形象、知覺價值、產品知識、信任與購買意願之關連性研究。屏東科技大學農企業管理系所學位論文。2009。1-136。
  4. 張櫻文(2010)。品牌知名度、品牌形象及顧客滿意度影響品牌轉換之探討-以花蓮無毒農業為例。屏東科技大學農企業管理系所學位論文。2010。1-102。
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