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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 141 ) 〈TOP〉
  1. 農業發展委員會,2003,加強農產品國際行銷方案。
  2. 司徒達賢,1995,策略管理,台北:遠源出版。
  3. 司徒達賢,2001,策略管理新理論:觀念架構與分析方法,台北智勝文化事業股份有限公司。
  4. 江伊騰,2007,綠化供應商、綠色創新及競爭優勢關聯性之研究:資源基礎觀點,明志科技大學工業管理研究所碩士論文。
  5. 朱美珍,1992,社會科學研究中有關質的探討,台北︰中華民國社區發展研究中心。
Times Cited (5) 〈TOP〉
  1. 吳翊菱(2015)。台灣糕餅業品牌國際精品化之研究-以微熱山丘為例。淡江大學國際企業學系碩士班學位論文。2015。1-148。 
  2. 璩安(2014)。蝴蝶蘭企業花禮銷售之服務流程溝通與服務疏失研究。臺灣大學生物產業傳播暨發展學研究所學位論文。2014。1-113。 
  3. 賴文振(2011)。服務創新經營模式之探索研究 W公司E SPA再造店舖活性化之個案分析。臺灣大學商學組學位論文。2011。1-82。
  4. 馬慧珊(2011)。陽明山國際觀光行銷策略之研究。臺北大學公共行政暨政策學系學位論文。2011。1-226。
  5. 劉建谷(2013)。陸客旅遊行程型態分析與行銷策略之研究。高雄餐旅大學旅遊管理研究所學位論文。2013。1-137。
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