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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 45 ) 〈TOP〉
  1. 古豐碩,2009,品牌知名度、品牌形象影響品牌忠誠度之探討-以無患子洗髮乳產業為例,碩士論文,國立屏東科技大學農企業管理系。
  2. 何慧儀、簡敏如,2011,電子雜誌品牌知名度對知覺價值及購買意願之影響,中華印刷科技年報,2011輯,258-269,社團法人中華印刷科技學會。
  3. 林碧霞,2008,品牌形象及產品知識對購買意願之影響—價格折扣干擾效果之探討,碩士論文,大同大學事業經營研究所。
  4. 范彩菱,2011,顧客對旅遊網站內容的信任與知覺價值對其購買意願與推薦意願影響之探討,碩士論文,國立交通大學經營管理研究所。
  5. 胡欣慧、何玉珍,2008,消費者對量販店自有品牌食品購買意願之研究,餐旅暨家政學刊,5卷,3期,237-293。
Times Cited (56) 〈TOP〉
  1. 蔡承志(2014)。風險屬性與政治傾向對於人民幣計價基金購買意願之關聯性研究。淡江大學國際企業學系碩士在職專班學位論文。2014。1-66。 
  2. 伍致翰(2012)。臺灣國家認同的變遷對兩岸關係的影響(1996~2011)。淡江大學中國大陸研究所碩士班學位論文。2012。1-123。 
  3. 林德旺(2012)。馬政府執政後大陸配偶在臺管理政策之研究(2008-2011年)。淡江大學中國大陸研究所碩士在職專班學位論文。2012。1-214。 
  4. 黃麗芬(2005)。政治社會化與政治認同之變遷─以「外獨會」為例。淡江大學公共行政學系公共政策碩士班學位論文。2005。1-354。 
  5. 翁常豪(2005)。影響台灣民眾統獨認知與統獨主張之研究。淡江大學中國大陸研究所碩士班學位論文。2005。1-86。 
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