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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 65 ) 〈TOP〉
  1. 3. 李君如、陳俞伶(2009)。觀光吸引力、服務品質、知覺價值、顧客滿意度及忠誠度關係之研究-以白蘭氏觀光工廠為例,顧客滿意學刊,5(1),93-120。
  2. 4. 李宛凌(2011)。海外自助旅行者之知覺價值及滿意度對重遊意願之研究─以香港旅遊為例。國立交通大學碩士論文。
  3. 5. 李銘權(2010)。休閒農場遊憩體驗滿意度與重遊意願之研究-以獨角仙休閒農場為例。逢甲大學碩士論文。
  4. 10. 林君品(2011)。體驗行銷、顧客滿意度與忠誠度之關聯性分析-以大臺北地區運動護具消費者為例。國立臺灣師範大學碩士論文。
  5. 13. 林陽助、黃柏皓(2005)。關係歷程影響行銷服務使用者的知覺價值之研究-以廣告主為例。輔仁管理評論,12(2),1-40。
Times Cited (4) 〈TOP〉
  1. 黃詠紜(2016)。襲產遊客旅遊符號知覺、懷舊情感、知覺價值與重遊意圖之關係—以金九旅遊區為例。逢甲大學景觀與遊憩碩士學位學程學位論文。2016。1-62。 
  2. 朱修賢(2016)。附屬產品對購物行為所產生的心理效用。淡江大學管理科學學系碩士班學位論文。2016。1-107。
  3. 黃湘文(2016)。環境景觀知覺與體驗行銷對重遊意願影響關係之研究-以隘門沙灘鄰近遊憩區為例。中山大學公共事務管理研究所學位論文。2016。1-131。
  4. 涂國濠(2017)。電競遊戲觀賞動機、體驗、價值對行為意圖之研究-以DOTA 2電競為例。朝陽科技大學休閒事業管理系學位論文。2017。1-132。
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