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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 60 ) 〈TOP〉
  1. -余師嫻(2009)。《企業內部創業類型與分析-資源基礎與組織學習觀點》,台灣大學管理學院商學研究所碩士論文。
  2. -李佳純(2001)。〈以資源基礎理論探討持久競爭優勢形成之因素-以「ePaper 電子報聯盟」為例〉,《傳播與管理研究》,1(1),1-28。
  3. -黃銘章、楊淑珍(2003)。策略聯盟之資源構型與競爭優勢關係之研究。中華管理學報,4:2,59-75。
  4. -陳玫蓁. (2007). 由長尾理論觀點探討數位內容通路業者的經營方向; The Study of Digital Content Distributors-Long Tail Perspective. 國立中央大學, 碩士.
  5. -黃薇儐。數位音樂產業廠商競爭策略研究—以蘋果電腦、微軟、新力為例。國立台灣大學碩士論文。2005 年。
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