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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 119 ) 〈TOP〉
  1. 王明典(2008)。一個當代臺灣「挽面」文化再興起的探討(未出版碩士論文)。國立臺灣師範大學台灣文化及語言文學研究所,臺北市。
  2. 吳苰瑄(2012)。消費者對美髮師專業服務需求與滿意度之研究(未出版碩士論文)。樹德科技大學應用設計研究所,高雄市。
  3. 呂鴻德、謝憶文(2000)。顧客滿意、品牌權益與顧客終身價值關係之研究。中原學報,28(2),31-41。
  4. 李佩娗(2005)。網路銀行服務品質與顧客滿意度之研究(未出版碩士論文)。國立成功大學統計學研究所,臺南市。
  5. 林永順(2006)。連鎖早餐店關係品質整合模式之研究。農業經營管理年刊,12,91-114。
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