Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 139 ) 〈TOP〉
  1. 劉雅婷(2010)「探討企業品牌延伸策略與品牌關係架構關係之研究−以食品產業、日用品產業、奢侈品產業為例」國立屏東科技大學企業管理系碩士論文。
  2. 洪世章、譚丹琪、廖曉青(2007)「企業成長、策略選擇與策略改變」『中山管理評論』第15卷第1期,第11-35頁。
  3. Aaker, D. A.,(2004) Brand Portfolio Strategy,New York: Free Press.
  4. Aaker,D.A.,&Joachimsthaler,E.,(2000)“The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge,”California Management Review.
  5. Basu, K.,(2006)“Merging Brands after Mergers. ”California Management Review,vol.48,no.4.
Times Cited (4) 〈TOP〉
  1. 徐雅文(2014)。免費APP生命週期與策略體驗模組相互關係之研究。淡江大學大眾傳播學系碩士班學位論文。2014。1-108。 
  2. 楊書瑋(2016)。金屬工藝產業微型創業成功關鍵因素_以 FAHP 之研究。中原大學企業管理研究所學位論文。2016。1-77。 
  3. 李郁臻(2009)。建構於Basu模式下之品牌延伸策略–以臺灣食品產業為例。屏東科技大學企業管理系所學位論文。2009。1-0。 
  4. 許仲毅(2015)。組織生命週期、組織結構變革與策略變革對組織效能影響之研究-以某石油公司為例。中正大學企業管理學系學位論文。2015。1-157。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :