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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 72 ) 〈TOP〉
  1. 朱家賢 (2008) 「範例類比論在品牌延伸策略應用」,元智大學管理研究所博士論文。
  2. 朱博湧、陳佳誼、陳俊廷 (2009) 「台灣企業品牌價值與股價報酬關係之實證研究」 ,管理學報 26(6)頁 637-651。
  3. 別蓮蒂 (2003) 「產品契合度與品牌特質聯想對品牌延伸效果的影響」,管理評論 22(2)頁 87-109。
  4. 楊宗欣 (2005) 「由類比學習理論探討消費者對品牌延伸態度之轉移過程」,成功大學企業管理學系碩博士班學位論文。
  5. 劉雅婷 (2010) 「探討企業品牌延伸策略與品牌關係架構關係之研究-以食品產業、日用品產業、奢侈品產業為例」,國立屏東科技大學企業管理研究所碩士論文。
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