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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
    Reference ( 139 ) 〈TOP〉
    1. 一、中文文獻王育英、梁曉鶯(譯),(民89)。Bernd H. Schmitt著Experiential Marketing,台北:經典傳訊。
    2. 吳凡星(民96)。以體驗行銷觀點探討消費者情境因素與消費者體驗之關係-以水里蛇窯為例,靜宜大學觀光事業學系研究所,碩士論文。
    3. 林佳慧(民86)。國民旅遊目的地形象之研究,國立台灣大學商學研究所,碩士論文。
    4. 林梓聯(民90)。體驗經濟時代農企業的發展機會,農業經營管理會訊,28,3-9。
    5. 侯錦雄(民79)。遊憩區遊憩動機與遊憩認知間關係之研究,國立台灣大學園藝研究所,博士論文。侯錦雄、林宗賢(民85)。日月潭風景區目標市場定位策略中之旅遊意象度量探討,戶外遊憩研究學報,9(1),57-77。
    Times Cited (36) 〈TOP〉
    1. 林慧萍(2011)。休閒農場遊客生活型態、體驗動機與體驗價值關聯之研究。中興大學應用經濟學系所學位論文。2011。1-85。 
    2. 李永義(2011)。文化創意體驗模組、體驗價值與顧客滿意度、忠誠度關係研究:以烘焙業「手信坊創意和果子文化體驗館」為例。成功大學高階管理碩士在職專班(EMBA)學位論文。2011。1-153。 
    3. 劉貞鈺(2011)。農村體驗節慶推廣活動如何建構遊客地方依附:以2010年新埔鎮「新埔心‧照門情」節慶活動為例。交通大學客家文化學院客家社會與文化學程學位論文。2011。1-147。 
    4. 蔡佑澤(2011)。烏樹林休閒園區遊憩吸引力、滿意度與忠誠度關係之研究。臺東大學進修部休閒事業管理組碩(夜間)學位論文。2011。1-75。 
    5. 黃柏翰(2013)。旅遊業品牌形象對購買意願以及顧客滿意度之影響。長榮大學國際企業學系(所)學位論文。2013。1-48。 
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