DOI
stands for Digital Object Identifier
(
D
igital
O
bject
I
dentifier
)
,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.
Using DOI as a persistent link
To create a persistent link, add「http://dx.doi.org/」
「
http://dx.doi.org/
」
before a DOI.
For instance, if the DOI of an article is
10.5297/ser.1201.002
, you can link persistently to the article by entering the following link in your browser:
http://dx.doi.org/
10.5297/ser.1201.002
。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.
Cite a document with DOI
When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.
DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration ( doi.airiti.com ) 。
曾雅屏 , Masters Advisor:林曜聖
繁體中文
DOI:
10.6344/NTUE.2014.00169
行銷 ; 學校行銷 ; 學生選校因素 ; Marketing ; School Marketing ; Factors of choosing school of students


- 江語珊(2005)。公私立小學行銷策略之研究─以台北市四所學校為例。國立台北教育大學教育政策與管理研究所碩士論文,未出版,台北市。
連結: - 何宣甫(2009)。學校行銷策略管理。台北:五南圖書。
連結: - 余朝權(1996)。現代行銷管理。台北市:五南。
連結: - 吳月容(2012)。彰化縣私立高中職教師對學校行銷策略認知與學生選校因素之研究。中台科技大學文教事業經營研究所碩士論文。未出版,台中縣。
連結: - 吳佳雯(2012)。桃園縣國民小學行銷策略與家長選校因素關係之研究。國立台北教育大學教育經營與管理學系碩士論文。未出版,台北市。
連結: