臺北市夜市名店遊客情感意象與從眾行為之研究

張于真

18.204.42.98，Hello！

Close
Search Quick Search Advanced Search Publication Search	Personal Service Member Login Searching History Use Bonus Card SYMSKAN
Browse Browse by University of Graduate Thesis Browse by Pinyin of Graduate Thesis Browse by Conference Proceedings Topic Browse by Conference Proceedings Publisher Browse by Pinyin of Conference Proceedings Browse by eBook Category Browse by eBook Topic Browse by eBook Publisher
Customer Services Authorize Airiti Recommend a Journal

Search Symbol (Half-width)	Description of Search Symbols
Space	"AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " )	Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" ： " image process "
?	Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
*	Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT	Boolean logic combinations of key words is a skill used to expand or refine search parameters. (1) AND (1) AND: Refines search parameters (2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

DOI stands for Digital Object Identifier （ D igital O bject I dentifier ） ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002 。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration （ doi.airiti.com ）。

Data Source

College of Education > Department of Social and Regional Development
Social Sciences > Sociology

Bibliography Management Tool

Related Links

Report an Issue

Search in Library

There is no full-text available at the moment. Airiti would like to request author's authorization. I would like to provide authorization.

臺北市夜市名店遊客情感意象與從眾行為之研究

The Tourist Affective Images and Conformity Research of Famous Vendors in Night Markets of Taipei

張于真 , Masters　　Advisor：賈立人　　

繁體中文

夜市；名店；情感意象；從眾行為； night markets ； famous vendors ； affective images ； conformity

Abstract │ Reference (146) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

Night market plays a vital role in the historic development of Taiwan, especially famous vendors, is one of the features tourist must enjoy herewith. This study aims to understand the tourist affective images and conformity of famous vendors in night markets of Taipei, and analyze the impact of different background variables. The study proceeds data collection by local field investigations and questionnaires. Taipei night market in accordance with research are divided into three grade, first, second and third, for an object of research. The descriptive statistics, t-test, ANOVA analysis, Pearson correlation analysis were used to analyze. The results are as follows:
Tasting delicious food is one of the reasons with the highest proportion that tourists would visit famous night markets in Taipei. The affective image and behavioral conformity are more noticeable for middle-aged tourists, people with upper middle income, tourists who visit night markets every month and non-residents of Taipei City. Furthermore, the feature of affective image and behavioral conformity in tier 1 night markets is the most noticeable.
The three dimensions of affective image demonstrate positive correlation among one another while affective image and behavioral conformity show significant positive correlation, which indicates that the higher the affective image for visitors of famous night markets in Taipei is, the more significant the behavioral conformity is.
Thus, the research finds that the mode of affective image for night market visitors, Henri Lefebvre's theory on Production of Space and Soja’s discourse on the Third Space closely meet the consuming spatial behavior of visitors at famous night markets.

Reference ( 146 ) 〈TOP〉

王志弘(2009)。多重的辯證，列斐伏爾空間生產概念三元組演繹與引申。地理學報，55，1-24。
連結：
王益群(2013)。台北市夜市冷飲產業與遊客訊息知覺幸福感之研究(未出版之碩士論文)。國立臺北教育大學，臺北。
連結：
余舜德(1999)。夜市研究與臺灣社會，載於徐正光、林美容(主編)，人類學在臺灣的發展：經驗研究篇(89-126頁)。臺北：中央研究院民族學研究所。
連結：
余舜德、周耿生(2004)。臺灣夜市市場系統的發展：以臺北都會區及臺南縣為例。民族學研究所資料彙編，18，1-42。
連結：
吳佩芬(1997)。主題公園遊客對主題意象認知之研究—以六福村主題遊樂園為例(未出版之碩士論文)。逢甲大學土地管理研究所，臺中。
連結：

Altmetrics

〈TOP〉

E-mail ：

When an article is available to download, a notice will be sent to your mailbox address.

E-mail ：