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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 155 ) 〈TOP〉
  1. 吳清山(2004)。學校行銷的理念與策略。北縣教育,47,23-34。
  2. 呂木琳(2001)。努力發展學校特色。高教簡訊,127。
  3. 李芊瑢(2012)。家長認知學校特色、行銷作為對家長滿意度之探討—以桃園縣北區國民
  4. 李明真(2010)。學校行銷策略與學校形象對家長選校決策的影響-知覺風險的干擾效果
  5. 李建慶(2010)。宜蘭縣國民小學教師專業發展與學校品牌關係之研究。國立臺北教育大
Times Cited (3) 〈TOP〉
  1. 楊欣怡(2017)。學校創新經營對口碑行銷與學校品牌形象關係之研究 -以「新北之星」三所特色學校為例。國立臺北教育大學教育學系學位論文。2017。1-196。 
  2. 黃千盈(2014)。澎湖縣國民小學學校故事行銷與學校品牌形象關係之研究。國立臺北教育大學教育經營與管理學系學位論文。2014。1-194。 
  3. 林浩吉(2016)。新北市立完全中學教育人員知覺校長願景領導與品牌形象關係之研究。淡江大學教育政策與領導研究所碩士在職專班學位論文。2016。1-194。
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