全球化的競爭之下,企業面對變化迅速的產業環境,加強組織的創新能力變成相當重要的議題之一。本研究以某直銷公司體驗空間之規劃為觀察標的,該個案公司採取用戶經驗創新程序,取代過去由上而下指導式之規劃方式。本研究主要探討議題有三:其一為個案公司之創新需求如何與創新方法對焦並進行調整;其二為了解整體執行過程之關鍵活動為何並進行觀察與分析;其三為探討導入創新方法過程中面臨的挑戰及效益,此亦為本研究之主要目的,期可提供業者作為未來創新之參考。 根據研究結果顯示受訪者於導入過程面臨的挑戰主要有:互動科技知識的周延性不足、若無顧問領導自行運作不易等等,而對於導入過程達成的效益有:討論及發表的互饋機制可刺激靈感、成功DNA卡片相當具有價值、成果有助於建置體驗中心時與設計團隊溝通等等。 綜上所述,整體言創新方法確實對個案公司產生實質效益,其主要效益發生在初步階段(田野研究),表示以質性訪談的確有效地探析出直銷商成功DNA,而此為個案公司進行服務設計重要的基石;此外,主要的困難與挑戰則在於第三階段(設計實施)的白模模擬缺乏臨場感,其主因在於投入資源(經費與時間)的安排較不足。同時個案公司於創新活動中如何經由顧問團隊的引導,進行學習經驗之轉移,亦為將來進行創新活動時需考慮的重要的議題之一。
Due to the challenge of global competition, innovation becomes an important issues for company. This study focus on the topic of experience space planning for a direct selling company. Instead of using traditional top-down process , this company adopts UXIP methodology. Three aspects are explored, first is how to engage the innovation requirements with the UXIP; second is to analyse and discuss the key activities of each phase of UXIP; third is to understand the challenges and benefits by using UXIP. According to the results, the challenges including: the familiarity of interactive technology is not enough, and highly depend on the direction from consultants, etc. Besides, the benefits including: helpful in brain storming, DNA cards are valuable, and helpful to communication, etc. In short, UPIX applied in this case is effective. Especially in first stage (field research), the distributors' success DNA is truly extracted, and those DNA is the foundation to carry out service design thinking. However, simulation effect was constrained by lack of resources (time and budget) in third stage. Finally, further important issue is how to transfer from the consultant experience to build the innovation ability in a company.